https://www.institutefpm.com/about daily 0.75 2025-11-12 https://images.squarespace-cdn.com/content/v1/6143ba63d6eae0551a0f3d4b/c7d29637-b53b-4b7b-a248-295ff2319635/unsplash-image--UdYbiywGeg.jpg About Us - The Institute The IFPM was created by Mark Lang to perform food marketing research and consulting for industry and academia, collaborate with managers and scholars, and to advise and educate teams and organizations internationally. Mark Lang is a former marketing executive who is a food marketing expert, marketing professor, published scholar, and advisor to the food industry. Mark Lang has a PhD in Marketing from Temple University, Philadelphia, an MBA from the Schulich School of Business at York University, Toronto, and an BA in Economics from York University. Mark works with an extended team of research and marketing experts and agencies to provide value to food marketing teams and organizations through marketing research, education, and consulting. https://images.squarespace-cdn.com/content/v1/6143ba63d6eae0551a0f3d4b/1631998826331-0RYLUBVKA4HBBMGIY4IZ/Mark+Lang+photo+1.jpg About Us - Mark Lang, PHD Mark is a food marketing expert who is a tenured Marketing professore in the Sykes College of Business at the University of Tampa in Tampa, FL. He is a published author, President of the Institute of Food Products Marketing, former Editor-in-Chief of the Journal of International Food and Agribusiness Marketing, and producer of International Food Marketing Research Symposium. Mark Lang Tampa University, Associate Professor of Marketing Contact: markflang@gmail.com https://www.institutefpm.com/home daily 1.0 2025-11-12 https://www.institutefpm.com/published-works daily 0.75 2021-11-09 https://www.institutefpm.com/press-and-media daily 0.75 2021-09-17 https://www.institutefpm.com/scholarship daily 0.75 2021-11-09 https://www.institutefpm.com/awards-and-honors daily 0.75 2021-09-17 https://www.institutefpm.com/membership daily 0.75 2021-09-17 https://www.institutefpm.com/education daily 0.75 2021-11-09 https://www.institutefpm.com/employment daily 0.75 2021-09-17 https://www.institutefpm.com/teaching daily 0.75 2021-09-17 https://www.institutefpm.com/service daily 0.75 2021-09-17 https://www.institutefpm.com/about-1 daily 0.75 2021-09-18 https://images.squarespace-cdn.com/content/v1/6143ba63d6eae0551a0f3d4b/1632000057590-RU3UBDIEVDJRHDG2ACSG/COnsulting+banner.jpeg About Us (Copy) - The Institute Mark is a food marketing expert who is a member of the Marketing faculty of the Sykes College of Business at the University of Tampa in Tampa, FL. For ten years prior, he played a leadership role in Saint Joseph’s University's Food Marketing Department spearheading recruiting, curriculum development, inter university partnerships. In 2018 he was awarded tenure and promotion and was appointed department chair. Mark is a published author, President of the Institute of Food Products Marketing, and former Editor-in-Chief of the Journal of International Food and Agribusiness Marketing. Mark also hosts the International Food Marketing Research Symposium in a different international city each year. — Mark Lang Tampa University, Professor of Food Products Marketing Contact: markflang@gmail.com https://images.squarespace-cdn.com/content/v1/6143ba63d6eae0551a0f3d4b/1631998826331-0RYLUBVKA4HBBMGIY4IZ/Mark+Lang+photo+1.jpg About Us (Copy) - Mark Lang, PHD Mark is a food marketing expert who is a member of the Marketing faculty of the Sykes College of Business at the University of Tampa in Tampa, FL. For ten years prior, he played a leadership role in Saint Joseph’s University's Food Marketing Department spearheading recruiting, curriculum development, inter university partnerships. In 2018 he was awarded tenure and promotion and was appointed department chair. Mark is a published author, President of the Institute of Food Products Marketing, and former Editor-in-Chief of the Journal of International Food and Agribusiness Marketing. Mark also hosts the International Food Marketing Research Symposium in a different international city each year. — Mark Lang Tampa University, Professor of Food Products Marketing Contact: markflang@gmail.com https://www.institutefpm.com/conferences daily 0.75 2023-09-24 https://images.squarespace-cdn.com/content/v1/6143ba63d6eae0551a0f3d4b/1632435384190-TRNUNL3TRZ542FY2VQC9/unsplash-image-_wDZkpybAfY.jpg Conferences - International Food Marketing Research Symposium Since founding this academic conference in 2012, Mark has personally organized and chaired it eight times. This conference is recognized as the only dedicated forum for the presentation and discussion of academic research in the field of food marketing. The conference occurs in different cities around the world in partnership with other universities that have a center or department of food marketing. Food marketing academics from as many as 25 countries attend this two-day conference to present peer-reviewed academic research papers focused on food marketing. https://www.institutefpm.com/industry daily 0.75 2021-11-09 https://images.squarespace-cdn.com/content/v1/6143ba63d6eae0551a0f3d4b/1633726446928-3RL567SYJM9KNSVPAWWI/Logo+Sheet+3.png Industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6143ba63d6eae0551a0f3d4b/edb89ead-5944-44a8-b7d1-272bd9ad0c1f/LogoSheet+2.2.png Industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6143ba63d6eae0551a0f3d4b/1633210938994-RYZF5FXFIAOBTJCX5YYB/unsplash-image-3fPXt37X6UQ.jpg Industry - Industry Before academia, for over twenty years, Mark worked in senior management in marketing and research in food and retailing. For eleven years, Mark was corporate Director of Marketing & Research at Publix Supermarkets. Mark also worked in brand management and market research for Melitta Coffee, CIBC Bank, and PriceWaterhouseCoopers. He has been responsible for hundreds of research projects and surveyed over one million customers. He has led the development and promotion of several hundred different products working extensively with brand strategy, package design, pricing, advertising, promotion, merchandising, and store design. Mark has worked closely with senior management, sales, store operations, category management, manufacturing, and ad agencies. He actively consults to industry and leads and participates in numerous studies, projects, meetings, boards, and events. Areas of interest for research, teaching, and consulting focus on food products marketing and retailing. Specific topics include consumer and market research; brand and marketing strategy; consumer behavior; retailing, merchandising, and private label; and innovation and product development. Sample clients include international organizations that span brand, government, and NGO sectors of the food industry. https://www.institutefpm.com/industry-1 daily 0.75 2021-10-01 https://images.squarespace-cdn.com/content/v1/6143ba63d6eae0551a0f3d4b/1632435615813-XUBM5X8E2E2SWN5NY37P/unsplash-image-nMDp15T4lJ0.jpg Industry (Copy) - Academia Before academia, for over twenty years, Mark worked in senior management in marketing and research in food and retailing. For eleven years, Mark was corporate Director of Marketing & Research at Publix Supermarkets. Mark also worked in brand management and market research for Melitta Coffee, CIBC Bank, and PriceWaterhouseCoopers. Insert former company logos here x4 He has been responsible for hundreds of research projects and surveyed over one million customers. He has led the development and promotion of several hundred different products working extensively with brand strategy, package design, pricing, advertising, promotion, merchandising, and store design. Mark has worked closely with senior management, sales, store operations, category management, manufacturing, and ad agencies. He actively consults to industry and leads and participates in numerous studies, projects, meetings, boards, and events. Areas of interest for research, teaching, and consulting focus on food products marketing and retailing. Specific topics include consumer and market research; brand and marketing strategy; consumer behavior; retailing, merchandising, and private label; and innovation and product development. Sample clients include international organizations that span brand, government, and NGO sectors of the food industry. Insert former client logos here https://www.institutefpm.com/academia daily 0.75 2023-09-24 https://images.squarespace-cdn.com/content/v1/6143ba63d6eae0551a0f3d4b/1633727256622-RTFR6NHZ92Y5UJRYECT0/2924+Cover.jpg Academia - Academia Mark is an Associate Professor of Marketing in the Sykes College of Business at the University of Tampa, Tampa, FL. For ten years prior, he played a leadership role in Saint Joseph’s University's Food Marketing Department where was appointed Department Chair. Mark is a published author, President of the Institute of Food Products Marketing, and former Editor-in-Chief of the Journal of International Food and Agribusiness Marketing. He sits on the editorial review boards of the Journal of Food Products Marketing and the International Journal of Food and Agribusiness Marketing. For eight years, Mark also produced the International Food Marketing Research Symposium at partner universities around the world. https://images.squarespace-cdn.com/content/v1/6143ba63d6eae0551a0f3d4b/8deed115-b699-4a11-a9f3-3953c341351f/800px-Temple_text_logo.svg.png Academia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6143ba63d6eae0551a0f3d4b/1633208934612-3917AQTT80I344K1476F/UT.jpg Academia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6143ba63d6eae0551a0f3d4b/1633810543745-Y3128RF5JY1RHM16Z0WV/SJU2.png Academia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.institutefpm.com/news daily 0.75 2023-09-24 https://images.squarespace-cdn.com/content/v1/6143ba63d6eae0551a0f3d4b/1633210539565-UNK3W51JU1ZHZL30L177/unsplash-image-E7RLgUjjazc.jpg In The News - In The News Mark is routinely contacted by major media and press outlets to discuss his research and share his perspective in food marketing and research. He has been considered a national expert on numerous trends in this field. Several high profiles examples include the following: https://images.squarespace-cdn.com/content/v1/6143ba63d6eae0551a0f3d4b/1634407215188-L94FFWBHYK5SE8ZK78KL/News+Logos.png In The News - Make it stand out Whatever it is, the way you tell your story online can make all the difference.